Introduction
Bourne Textured Ceilings is the solo practice of Ernest “Wes” Bourne, a Columbus-based craftsman with more than four decades of textured ceiling and drywall expertise. I partnered with Wes to design and develop a Prime & Paint Ready digital presence that mirrors his on-site consultations, amplifies his personal guarantee, and makes it effortless for homeowners to schedule a quote the moment they land on the site.
Project Overview
I designed and developed an Astro-powered marketing site that translates Wes’s “when you call, you’ll speak directly with me” promise into a streamlined digital journey. The experience hero’s his 40+ year story, maps every service from textured ceiling application to water-damage repair, and keeps direct contact options—including click-to-text, phone, and an estimate form—within reach at every scroll depth.
Goals
- Humanize the craft: Spotlight Wes Bourne as the owner-operator through first-person copy, prominent contact info, and his “no middleman, no surprises” pledge echoed across key screens.
- Showcase services clearly: Structure the site around the exact offerings listed on bournetexturedceilings.com—textured ceiling application, texture removal, drywall repair, and water-damage repair—supported by finish samples like swirl, treebark knockdown, and standard stomp.
- Instrument growth: Launch analytics, goal tracking, and local listings so every inbound lead—from the website, Google Business Profile, or Yelp—flows into a single, measurable funnel.
Design & Content Highlights
- Hero & trust messaging: Led with the “Textured Ceilings & Drywall Repair in Columbus, Ohio” positioning plus badges for service hours, Columbus coverage, and tap-to-text CTAs that mirror the site header.
- Why work with me: Recreated the “Why work with me?” checklist that underscores four decades of experience, Prime & Paint Ready handoffs, and direct communication with Wes.
- Texture gallery: Curated high-resolution imagery of swirl, stomp knockdown, treebark knockdown, and standard stomp finishes so prospects can preview the craftsmanship before booking.
- Process storytelling: Built an illustrated four-step project rundown (assessment, expert repair work, texture application, prime & paint ready) to reduce uncertainty and set clear expectations for homeowners.
- Local credibility: Featured the “Experience With Noteworthy Builders” callouts—Duffy Homes, Compass Homes, M/I Schottenstein, and more—to reinforce his long-standing regional reputation.
Marketing & Analytics Enablement
- Implemented Google Tag Manager with analytics goals on the tap-to-call, tap-to-text, and estimate request form interactions.
- Built Google Analytics dashboards to monitor quote requests, channel mix, and onsite engagement trends in real time.
- Optimized Wes’s Google Business Profile and Yelp listing with consistent imagery, service descriptions, and calls-to-action that point back to the new site.
- Aligned on SEO fundamentals—structured metadata, canonical URLs, and localized copy—to help the new domain surface for Columbus textured ceiling and drywall searches.
Outcomes
- Delivered a cohesive identity system—logo lockups, typography, and color palette—that mirrors Wes’s hands-on professionalism.
- Increased qualified inquiries by surfacing multiple contact pathways (text, call, and form) alongside service sections and testimonials.
- Equipped Wes with analytics-backed insights so he can prioritize marketing spend and follow-up efforts based on real lead data.
Client Partnership
Working directly with Wes kept the project nimble. We workshopped copy that sounds like an on-site walk-through, refined service language around “Prime & Paint Ready” deliverables, and ensured every component supports his promise: “No middleman, no surprises, just honest craftsmanship.”
Testimonials & Client Response
“When you call, you'll speak directly with me. No middleman, no surprises, just honest craftsmanship that's prime & paint ready.”
— Ernest “Wes” Bourne, Owner & Craftsman
Wes appreciated how the new site and marketing toolkit amplify that voice, helping homeowners feel the same confidence they get during an in-home consultation.
To discover how we can build a similarly bespoke digital presence for your next craft-driven venture, get in touch.