Introduction
Robby Robson is a researcher, entrepreneur, and standards professional with over two decades of experience contributing to global standards, innovating products, advancing knowledge, and leading organizations to drive meaningful change. Brave New Design partnered with Robby to redesign his digital presence, creating a custom WordPress platform that reflects his professional scope and positions him as a thought leader in standards and innovation.
Project Overview
Robby's previous site was outdated and didn't showcase his extensive background in research, entrepreneurship, and standards work. Brave New Design rebuilt the site from the ground up using a custom WordPress theme on Bluehost, enabling Robby to manage and update his work independently while maintaining a polished, professional presentation to prospects and collaborators.
Objectives
- Full redesign and migration: Rebuild from the ground up with a custom WordPress theme tailored to Robby's unique professional identity.
- Comprehensive content platform: Create a flexible system for showcasing research, speaking engagements, standards work, and entrepreneurial ventures.
- Seamless infrastructure: Migrate to managed WordPress hosting with zero downtime and configured for performance and reliability.
- Content control: Enable Robby to update and manage site content independently without technical overhead.
Design & Development Highlights
- Custom WordPress Theme: Built for Robby's specific content needs—research projects, professional credentials, publications, and thought leadership.
- Responsive & Mobile-First: Fully responsive design delivering an optimal experience across devices, supporting viewing from any platform.
- SEO & Performance Optimized: Implemented structured data, on-page SEO best practices, and performance optimization for discoverability in his field.
- Seamless Hosting Migration: Migrated from legacy hosting to Bluehost with zero downtime, configured for speed, security, and reliability.
Visuals & Responsive Design
Professional design across devices ensures accessibility and impact
Outcomes
- A polished web presence that positions Robby as a thought leader in standards, innovation, and organizational leadership.
- Independent content management without developer involvement for ongoing updates.
- Improved site performance and mobile engagement supporting his professional goals.
- A platform that grows with Robby's evolving career and expanding portfolio.
Client Partnership
Robby values the independence that comes with owning his digital presence. The rebuilt site gives him a professional foundation to showcase his standards contributions, research, and entrepreneurial work while maintaining full control over updates and messaging.
Interested in a similar custom WordPress presence that showcases your professional expertise and thought leadership? Contact Brave New Design to explore how we can build a platform that grows with your career.